Diplomates Help Guide the Redesign of the Physician Portfolio
|ᐊ March 2021 Issue||Download March 2021 [PDF 960KB]|
In less than two months, the American Board of Family Medicine (ABFM) will release a redesigned MyABFM Portfolio. Designed for physicians, by physicians, this major redesign effort has been a strategic priority since late 2019. “We embarked on this initiative with one goal in mind—to improve the Diplomate’s experience with the MyABFM Portfolio by providing a personalized experience that is user friendly, visually appealing, and easy to navigate, regardless of how they access the site,” said Kevin Rode, Vice President of Operations at ABFM.
“The MyABFM Portfolio has undergone some enhancements over the years, but it was time to take a deeper dive and engage with the end-user to help us better understand how they use the site and how we can make it better for them.”—Erin Myhre
ABFM Certification Program Manager
“We had just launched the ABFM Engagement Network, a virtual network of ABFM Diplomates, and were also able to recruit resident volunteers to inform us about their experience," said Erin Myhre, Certification Program Manager and lead for the MyABFM Portfolio Redesign project for ABFM. "It seemed like the perfect group to recruit volunteers to help guide us through the entire design process." A core focus group was established to participate virtually in iterative user testing to capture immediate feedback on proposed changes throughout 2020. Additional focus groups and phone interviews were also conducted, and periodic surveys were sent out to collect additional feedback from more Diplomates.
“We were overwhelmed by the response and willingness of Diplomates and residents that signed up to participate. In total, we have received input and feedback from over 80 physicians,” said Myhre. When asked about his experience with this initiative, Dr. Jay Allen Kogan, ABFM Diplomate and Medical Director of Utilization Management with Humana said, “It’s an opportunity to give back and I think that’s a virtue of family medicine—how do we make the process better if we can?”
In May 2021, the redesigned MyABFM Portfolio will be released to all current ABFM Diplomates. To help find your information quickly, a new, personalized, one-page dashboard will provide a snapshot of your certification status, remaining requirements, and quick access to your profile information, CME, licensure, exams, fees, and more! These are just a few of the new features you’ll find inside the MyABFM MyABFM Portfolio. Stay tuned and be on the lookout for more information in the coming months on the release!