ABFM Launches New Website for Patients on the Value of Family Medicine and Certification

Submitted on Mon, 11/03/2014 - 12:24

The ABFM is pleased to announce the launch of a new extension of our website geared towards reaching the patient, as well as providing Family Physicians with additional means of communicating to their patients the value of board certification.

At findadoctor.theabfm.org, potential patients are guided to both online and app features to help them find a board-certified Family Physician. The page’s content explains to the average patient in a clear, concise manner what board certification is and why it’s so important.

In addition to this key message, the new public page has a short, friendly video stressing the importance of Family Physicians and Primary Care. The video was produced by the same creative team that is promoting the Health is Primary campaign. This video is also available on YouTube for physicians to use as best suits—whether for promotional purposes or simply better communicating with current and potential patients.

An office table card has also been created and is available for download at the Find a Doctor page. The file for this two-sided card can be sent to a local printer, and then set up in an office waiting room as a takeaway for patients. Again, the brief but well-defined message to patients is the inherent value of a board-certified physician.

The ABFM is one of the organizations involved with the Health is Primary campaign. This campaign is a three-year communications effort to advocate for the values of family medicine, demonstrate the benefits of primary care, and engage patients in our health care system. The campaign was developed as a part of the Family Medicine for America’s Health collaborative effort.

Family Medicine for America’s Health is a partnership between the eight leading family medicine organizations in the United States to drive continued improvement of the U.S. health care system and demonstrate the value of true primary care. The eight organizations are:

  • American Academy of Family Physicians;
  • American Academy of Family Physicians Foundation;
  • American Board of Family Medicine;
  • American College of Osteopathic Family Physicians;
  • Association of Departments of Family Medicine;
  • Association of Family Medicine Residency Directors;
  • North American Primary Care Research Group; and
  • Society of Teachers of Family Medicine.

To learn more about this effort, visit fmahealth.org

The ABFM believes these new resources help family physicians in communicating to patients that board-certified family doctors are committed to lifelong learning, which is necessary to provide the high-quality care that every patient deserves.