ABFM Creates Resources and Tools for Communicating the Importance of a Board-Certified Family Doctor to Patients
One goal of the ABFM is to provide Diplomates with more resources and communications tools that can help Family Physicians convey the significance and benefits of choosing a board-certified family doctor. With this message in mind, the ABFM has created materials geared toward reaching the patient, as well as providing you with additional means of communicating to your own patients the value of your board certification.
The ABFM has created two short, friendly videos designed for the general public. The first video stresses the importance of choosing a Family Physician for your primary health care: youtube.com/watch?v=TyR-C5hnJUA
The second video explains the importance of choosing a family physician who is board-certified:youtube.com/watch?v=tKnNmUkNARA
The videos were produced by the same creative team that is promoting the Health is Primary campaign healthisprimary.org. These videos are also available on YouTube at the ABFM's channel for you to use as best suits you or your own promotional purposes.
An office table card has also been created and is available for download at theabfm.org/about/abfmbrochure.aspx. The file for this 2-sided card can be sent to a local printer, and then set up in the office waiting room as a takeaway or mailed individually to patients. Again, the brief but well-defined message to your patients is your inherent value as a board-certified physician.
The ABFM hopes these new resources will help family physicians communicate to patients that board-certified family doctors are committed to providing the high-quality care that every patient deserves.